Q: Regarding the future Internet pharmaceutical era, I'd like to ask about the future Internet pharmaceutical e-commerce: what will be the future direction? According to my speculation, there may be the following three modes: first, implement cheap promotion strategy by relying on the pharmaceutical basis of large pharmaceutical factories, to seize the market at early stage and profit at late stage, similar to Carrefour or Wal-Mart mode; second, use the quick logistics system similar to that of Jingdong Mall to enhance popularity and service with the quick logistics service, and implement the mode of combining self-supporting and privately-owned modes. Third, it is the current Taobao mode of Alibaba: provide free credit trading platform with multiple categories and integrate each small, medium and large drug dealer in China, with mode of occupancy to realize a mode with full categories, multiple varieties and wide coverage (of course, this mode requires policy support). In addition, with occupancy of small and medium stores, may this mode provide more professional and wider consultation service functions and enhance service quality? How do you view the future development of the above three modes? What are the advantages and disadvantages? (jinsenshui) Development of pharmaceutical e-commerce will not be limited to certain given mode. Modes mentioned above by you are all possible to happen, but may intersect. Because the above three modes will be deformed under the control of policy.
Shi Lichen: The major mode in the future, in my opinion, may be that the prescription drugs become regional, and OTC, health care products and instruments become national. For example, if prescription control of hospitals is relieved, regional hospital prescriptions will be local resources which will be certainly restricted by the local government to its own area by means of medical insurance payment, etc. In other words, only when you purchase via platforms recognized by the area for reimbursement, will the reimbursement be made, which makes the core of any platform become chain pharmacy or the regional e-commerce platform combined.
