Q: In your opinion, is there a real huge reform in pharmaceutical marketing mode, with the coming of mobile Internet era? Currently we also purchase reagents and materials online. Will there be other changes in the future?
Shi Lichen: Outburst of pharmaceutical e-commerce focuses more on prescription drug products, because previously prescription drugs with total sales accounting for over 80% were not allowed to be sold online. A lot of pharmaceutical e-commerce sold secretly prescription drugs online, which was illegal. Therefore, the bursting point of pharmaceutical e-commerce in the future lies in prescription drugs. Regarding the reagents and materials you purchase, more manufacturers are estimated to get involved with the development of pharmaceutical e-commerce. You will have more choices if online sales become one necessary normal mode.
