Baiyunshan radix isatidis truly switched from communicating level to marketing level to forge a marketing mode that can come into force finally: the ground cooperating with high altitude communication and meanwhile mightily landing on famous e-commerce platforms, to combine communication and sales together.
Therefore, Baiyunshan radix isatidis conducted offline win-win co-operation with Focus Media: based on the publicity focus of frequent occurrence of virus and influenza attack in winter recently, it broadcast building elevator frame ads (with QR code of the e-commerce selling radix isatidis on the page) in 16 major selling cities such as Beijing, Guangzhou, Zhengzhou, Taiyuan and Chengdu themed by "prevention of influenza in winter" and "prevention of H7N9 avian influenza" of Baiyunshan radix isatidis, which can not only increase brand exposure but also attract traffic for the two online pharmaceutical e-commerce platforms: ehaoyao.com under Jointown Pharmaceutical Group and 111.com.cn under yhd.com. The above two platforms also opened webpage express, 12-12 recommendation and WeChat public account promotion, etc. to enhance the effect.
Via directly scanning the QR code below the product, Consumers can enter radix isatidis product page of ehaoyao.com and 111.com.cn for purchase, which can realize seamless online and offline docking of consumers. Furthermore, separately on the homepage of mobile end and PC end, ehaoyao.com and 111.com.cn also offer radix isatidis products entry to draw attentions of more consumers to radix isatidis products.
