Styrolution Europe has restructured and reclassified its styrenics product ranges in order to optimize its portfolio, the company said in a statement Tuesday.
The changes will take effect from January 1, 2013.
Styrolution's new portfolio will be grouped into Standard and Specialty product lines and brand names will be harmonized to clarify product and service package offerings.
The Styrolution Specialty product range will consist of clear and opaque copolymers and specialty acrylonitrile-butadiene-styrene grades. Styrolution Standard products will consist of products like styrene monomer, polystyrene and standard ABS, typically robust and highly versatile workhorse grades, the company said.
In addition, Styrolution will harmonize brand names for selected product lines.
All polystyrene products are now marketed under the new brand name Styrolution PS, replacing the former Polystyrol and Empera brands. All Standard ABS products will be marketed under the brand name Terluran.
All Specialty ABS products will be marketed under the brand name Novodur, replacing the former Terluran and Lustran specialty brands. All SAN products, will be marketed under the brand name Luran, replacing the former Lustran SAN brands, and the ABS and polyamide-based thermoplastic polymer blends, Terblend N and Triax, will be consolidated and marketed under the brand name Terblend N.
Branding for the remaining specialty copolymers and blends will remain unchanged. There will also be no changes to the product grade nomenclature, with the exception of PS in Europe, Middle East, Africa and Mexico.
