Priorities among finance chiefs remain sales growth (40%), followed by the protection of margins (up from 11% in 2011 to 24% this year), the annual survey found.
Capital from their private equity backers is what features on most CFOs’ shopping list (51%), with ‘strategic input at board level’ (21%) and mergers and acquisition skills (14%) also featuring prominently.
Plans to exit a business in the coming 12 months have been hit by poor economic sentiment, with only 4% of respondents intending to sell up over the next year, compared with 18% at the same point in 2011.
Emma Cox, lead partner for Deloitte’s private equity-backed business team, said the results of the survey reflected current market sentiment and, with that, a dip in the overall outlook for the coming months.
But despite the findings Cox tried to sound upbeat: “It is good to see that, despite the current recessionary woes blighting the UK and concerns around the eurozone, more than half of CFOs of private equity-backed businesses are optimistic about revenue growth over the next 12 months and a number of them remain focused on preparing the business for sale,” she added.