Innovia has a bright idea for drinks label

Innovia Films and PragmatIC Printing, a specialist developer of imprinted logic circuits, have created an interactive bottle labels that activate a sequence of flashing lights when the bottle is held.

Based on Innovia Films’ BOPP label substrate, the prototype electronic labels was previewed at the Packaging Innovations show held at London’s Business Design Centre.

Scott White, CEO of PragmatIC Printing, said: “Our collaboration with Innovia Films has demonstrated that our unique imprinted electronics can be integrated successfully onto label and packaging films. We now aim to progress these concepts together towards volume production and commercial deployment.”